![]() ![]() , with Google pushing aggressively for an interactive web to rival native apps and Apple moving more slowly - partly out of concern new features will worsen security and be annoying to use. ![]() Their goal? To build a richly detailed user profile so they can target you with more tailored, clickable and thus profitable advertisements.Īpple and Google are in a war for the web Incidents like Facebook's Cambridge Analytica scandal in 2018 elevated privacy protection on Silicon Valley's priority list by revealing how companies compile reams of data as you traverse the internet. One of the best and easiest ways to start is by adjusting some of your browser settings. ![]() Your browser's default settings still may not be as robust as you'd like in fighting pervasive ad industry trackers. This story is part of 12 Days of Tips, helping you make the most of your tech, home and health during the holiday season. ![]()
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